The Apex 7 keyboard has mechanical switches guaranteed for 50 million keypresses. Brown switches have a soft tactile feel, so you can gently feel when an input is made. An integrated OLED Smart Display with on-board storage is your command center for on-the-fly info from your game or Discord, and provides software-free customization for tweaking and saving your settings. An unbreakable aluminum alloy frame makes it a standout mechanical keyboard.